Our Story

We make bridal dresses for the cool girls. Free-spirited, alternative, sustainable, vintage-inspired and most of all... affordable.  You name it, we have it.

Our range does not scream bridal. We believe that you can enjoy the most important day of your life looking like you and not be swamped in heavy bridal fabrics and layers of tulle.

Made with love in London from the highest quality fabrics and craftsmanship, you cannot but fall in love with our dresses. With a collection of over sixty dresses to choose from, there is something for every shape, size and budget. 

Our range is designed so that you can confidently buy it online without fittings, or come and visit our cool, non-traditional showroom in London where our sister bridal label Minna also resides. No more complicated fittings or budget-breaking  prices. No more twelve month turnaround times. No tulle, diamonds or cupcakes on display. Just seriously gorgeous dresses.

Join the bridal revolution now.